The new iPhone 7 went on sale in Japan on Friday but the crowds in front of Apple stores in downtown Tokyo were smaller than in past years despite sell outs of certain types of phones.
Some 100 people queued from the day before the launch to be one of the first to get their hands on an iPhone 7.
The new iPhone sold in Japan, along with Apple Watch Series 2, will support Felica Type-F NFC contactless technology, enabling users to use it at train ticket barriers and store counters.
The new gadget, which eliminated the traditional headphone jack in favor of new technology, is also equipped with enhanced 12 mega-pixel camera that features an image stabiliser and longer exposure.
Apple said on Wednesday the initial supplies of the iPhone 7 Plus and the new jet black color of smaller iPhone 7 have been sold out.